Social proof is a very real and powerful thing. This is why one or two determined people can change the world. A crowd attracts a crowd and it all starts with someone.
Have you ever noticed how one person standing around looking at something can attract another? Then two or three more wander over to see what the fuss is about. Soon you have seven, 10 and then 25 people hovering about.
This is how buskers make a living. They know how to attract a few people, keep them engaged and then more people join. This is also how people build a social media presence. And how great sandwich shops build their reputation even more.
Having to make a reservation weeks in advance is another queuing system. Whether it is for a posh restaurant, hair salon, spa or to get tickets for an event, queuing up suggests demand. Demand indicates interest. The queue symbolises scarcity. Our nature is to crave those things that are scarce. If it was abundant, we would relax a little.
If you are selling something, it helps if there is scarcity, interest, demand and a queue. Make that happen and you will be on your way.
A crowd attracts a crowd. Try to make sure it is for good reasons.
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