What brand makes you most happy with your life? What is it that makes you feel that way? Your favourite brand can tell you a lot about yourself.
What brand values are critical to your selection? Do you value fun and whimsical, strength and honesty or perhaps precision and consistency? Products and services that really make us feel great are very powerful.
People are emotional beings. We respond and react to things on an emotional level more strongly than anything else. If you have the right product for you, the feeling can be one of warmth and comfort. This feeling you get can be so good in trying to help you to relax, sleep, calm down or just chill out.
Write down a list of your feel great products. Not the, “ho hum, that’ll do” ones but the ones that really stir things up inside. Write the first one, three or seven that spring to mind. If you can still jot down more, you should do so. A bit like popcorn, keep going until the ideas are only coming at a rate of one every few seconds.
Then see what you can learn from these and what moves you.
Your favourite brand, and brands, can be illuminating!
Your Thinking...