As sure as the waves lap the shore, new ideas will come forward, pause and retreat. Sometimes huge waves crash on the shoreline, but the water still retreats.
We see fashions and trends come and go. The longer they stay or the more they push into the mainstream, the harder and faster they tend to snap back.
We’re seeing some very large trends almost whiplash as they’re ushered out and back into the sea of idea obscurity.
Sometimes gentle waves lapping on the shore are much better and long lasting than a tropical storm or tsunami.
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