Make America Great Again and Build Back Better are the recent slogans of the US Republican (conservative party) and Democrat (liberal party) political sides.
You may have been a little uncomfortable or bothered by one or both of those slogans as you read them here. Attached to them are all your feelings about the leaders, their parties, policies, media opinion and your personal beliefs, values and affiliations. So they can pack a punch!
Though, it’s not the slogans per se though that have the impact. It is your perception of the slogan, what the words mean to you, and the order the words are in. Additionally, how you feel about everything related to the words, their different meanings, your feelings and who stands behind the slogans is really what’s at play here.
If you had seen them written on a wall 10 years ago without knowing who wrote them or why, they very likely would have made a different impact on you.
Remarkably similar, they both seem quite positive. Also, they both have an action word at the start. And this is what attracts many people to both slogans.
If you felt jobs had gone overseas, the superpower status was diminishing or people weren’t as kind as before, you might want to return America to a kinder, gentler, more powerful and prosperous time.
If you thought the past wasn’t great, was rife with issues and problems, such as poverty, race relations and involvement in wars, then you might feel it needs to be better and not great again.
What could every American unite behind? Perhaps forget about the past and focus only on a glorious proud future.
What about “Building A Great America”? Or perhaps, “Make America Great!”? Or, the snappy, “Building The Best America”? Which do you prefer? Do you have one that could be even better?
