Normal and normalising sound like good words to me. However, they have a darker side that receives less attention. Normalisation has pros and cons and you are better prepared if you know some of them.
Normal sounds regular, acceptable, average and uncontroversial. It has a nice sound to it. For example, ‘She seems fairly normal’, or, ‘We need to normalise relations with them’ have a positive tone to them.
Although it does depend on what you deem acceptable for normal and what you are comfortable with. Is smoking normal? If you ask a group of smokers, the answer is more likely to be yes. For fresh air advocates, rolling up dried leaves, setting it on fire and inhaling it may not seem normal.
So perhaps we note that you hold the belief that smoking is not normal or desirable. However, you might meet someone interesting and later on find out they smoke. Gradually, through numerous interactions with the person, you may start to normalise smoking. Your graduated exposure to smoking and the brand enhancement it receives being associated to a likeable person makes it less unpalatable.
If five more friendly smokers join your new group, you may find yourself moving from neutral to engaged and begin smoking.
Normalisation has pros and cons.