CategoriesActionReframe your thoughts

Play To Your Crowd

If you want cheers, adulation and support, this is your strategy. If you want the easy route to happiness, play to your crowd.

It is so much easier to play to your cheering, adoring fans. You can bring them along and know what they like. You know their trigger points. Getting them to cheer you on and encourage your commentary happens with ease.

However, this often means they hold an opposing view on the topic compared to many others. So rather than rile people up into some agitated mob, you could use your power for good.

You could weave in elements of the topic which could bring some closer together. Not going for the dramatic in tone and vocabulary could take some of the emotion and heat out of the topic. Adding some useful and balanced information would help people understand the issue better.

The challenge is, this takes a very brave person to do it. Many people prefer the limelight and the euphoria. Few want to do what is better for society for fear of being cast out of their tribe.

When considering what is better, be clear if it is better for you or the greater good. You could help mend fences and build a better future.

Try to inform and influence rather than simply play to your crowd.

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CategoriesActionObserve

A Crowd Attracts A Crowd

Social proof is a very real and powerful thing. This is why one or two determined people can change the world. A crowd attracts a crowd and it all starts with someone.

Have you ever noticed how one person standing around looking at something can attract another? Then two or three more wander over to see what the fuss is about. Soon you have seven, 10 and then 25 people hovering about.

This is how buskers make a living. They know how to attract a few people, keep them engaged and then more people join. This is also how people build a social media presence. And how great sandwich shops build their reputation even more.

Having to make a reservation weeks in advance is another queuing system. Whether it is for a posh restaurant, hair salon, spa or to get tickets for an event, queuing up suggests demand. Demand indicates interest. The queue symbolises scarcity. Our nature is to crave those things that are scarce. If it was abundant, we would relax a little.

If you are selling something, it helps if there is scarcity, interest, demand and a queue. Make that happen and you will be on your way.

A crowd attracts a crowd. Try to make sure it is for good reasons.

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