Some people will cheer when they hear news they like. They may think that they themselves, their team or group is winning. And winning feels good. We can feel confident, righteous, vindicated or correct.
However, sometimes the win happens without people realising the prize for winning.
Passing your army physical feels like a great win. Though now you’ve got to put your life on the line. Winning the promotion over others can feel wonderful. However, now you must work harder and for longer hours. Although there is more pay, you earn less on an hourly basis.
Winning sometimes means getting to do more exciting and beneficial stuff but it can also require more sacrifice.
If you draw the short straw, you win. But it is hardly ever the short straw that you want to win.