We tell people what is important for us about the other person. We do not describe the other person in an unbiased way. We describe them based on our bias and what we want to convey.
So when news reports come out, be sceptical about why the reporter is using those words and in that order. What picture are they painting and why?
When a friend describes another friend, where are they positioning them in your mind?
If you liked Margaret Thatcher, you might describe her as a strong woman, the Iron Lady, who rose from humble beginnings, with a common background, to the halls of power. If you were less of a fan you might just say she was anti-union and destroyed coal mining in the UK.
Both are descriptions that people could use about the same person. So we don’t simply describe the other person, we describe the characteristics that we want to highlight about the other person. So why did we choose those specific highlights?